Dror for Casa Florense

Flagship store for Florense intends to create an ‘oasis in the middle of the city’.

The project has been developed to harmonize with Florense's aspirations of sustainability. To illustrate this, the front of the building is defined by four large, steel ‘houseplants’, which are part sculpture, part garden. in addition to providing a striking feature at the entrance of casa florense, the ‘houseplants’ also aim to create a connection between nature and architecture. By blurring the boundary between nature and the indoor environment, the design invites visitors to peruse the items on display while enjoying a setting filled with lush vegetation. 

To realize the concept of blending nature with architecture, the project makes reference to a kitchen as a place that brings people and natural ingredients together. Casa Florense is also designed to integrate vegetation, fruit trees and aromatic herbs. From this, the store is developed, not to look like a showroom, but to resemble a home with a warm and inviting environment.

Studio Dror

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